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About Oriel Jones

Situated at the foothills of the Cambrian Mountains, our farm has long been renowned for quality meat, particularly Welsh Lamb. But we also pride ourselves on our reputation for superior welsh beef, through rearing and sourcing only the finest beef cattle. 

At the heart of our business are myself, Shaun Jones, and my father, Barrie Jones. We have a genuine passion and love for good food, and a tradition of delivering exceptional produce. This passion for rearing livestock of the highest standard and producing the finest tasting meat it was a natural progression to take control of our produce from field to fork.

I, Shaun, am a fourth generation farmer. Although I began my career as a Primary School teacher, the attraction of the home farm was too much, and in October 2011 I returned to the family farm. On my return to the farm, what became apparent was the hard work and dedication that my family have invested in the business. I could truly appreciate the work, commitment and pride that are put into every task in order to deliver the finest produce possible. This ethos makes me extremely proud of what we do and I feel that ‘Oriel Jones’ offers not only us, but our partner farmers a platform to showcase our excellent produce. I now manage the farm, and ensure traditional methods of farming are paired with the latest and best scientific research, techniques and equipment. This combination ensures the best possible animal welfare standards and a natural environment for our animals to grow and thrive. 


My father, Barrie, is a farmer who has been in the meat industry since his childhood. He would help his father, Oriel, and great uncle Jac on the farm and on their local meat round. My grandfather, Oriel, returned to the area to live with his uncle during the Second World War, and fell in love with farming and the local community. All our produce is prepared using traditional butchery methods passed down over generations. We ensure all our produce is hung and left to mature for the appropriate amount of time, thus guaranteeing flavour, tenderness and exceptional eating quality.

I believe it is important to offer the best service and finest produce direct to the doors of our customers. We offer a genuine field to fork experience, with welsh produce that is free range, ethically farmed, in a natural environment and to the highest of standards. 

Although we are a small family business, we are full of ambition and enthusiasm. We are extremely grateful to all our customers and strive to do our utmost to ensure the best possible customer service. 

We have now added an exciting new shop to our business. Our shop is situated at 108 Cowbridge Rd East, Canton, Cardiff, CF11 9DX. It is great to showcase our farm and the Welsh countryside in the wonderful city of Cardiff. The interaction with our customers is very enjoyable and we are very proud to offer such products.

It is now easier than ever to place your order, call in at our shop, order via the website or order over the phone.

We look forward to hearing from you!